E-commerce
E-commerce website development and marketing
For retail and D2C brands in Pakistan, the Gulf and abroad, Teknoesis builds the online store and then markets it: a Shopify or WooCommerce store for standard retail, or a custom Next.js store when your pricing or ordering does not fit a template. After launch we run the product feeds, Shopping and search ads, product-page SEO and email that bring shoppers to the store, with purchase tracking built in during the store build instead of added afterwards.
The problem
What makes e-commerce hard
A platform that fights the business
A heavily customized theme can end up fighting its own checkout, while a custom build can be far more than a simple catalogue needs. Picking wrong is expensive either way.
Product pages that search engines cannot tell apart
Hundreds of products with copied manufacturer text, duplicate variants and thin category pages give search engines little reason to show any of them.
Ad spend with no link to orders
If the ad platforms never see which visits became orders, the budget cannot be steered. Broken or missing purchase events are a common cause.
Shoppers who leave at checkout
Surprise shipping costs, forced accounts, missing local payment options and slow pages push buyers away at the last step, and the store owner rarely sees where.
What we build and run
How we help
Platform choice and store build
We recommend Shopify, WooCommerce or a custom build with the reasons written down, then set up products, payments and shipping rules. Orders are tested end to end, including payment and refunds, before launch.
E-commerceProduct pages and category SEO
We plan category structure, write unique product and category copy where it matters, and add product structured data. We track organic traffic and orders from search in Search Console and GA4.
SEOShopping and search ads
We prepare the product feed, set up Google Shopping and search campaigns, and connect purchase events so the platform learns from real orders. You see spend, orders and returns in one report. Results depend on the market, the products and the budget.
Google Ads & PPCEmail flows
We set up the messages a store needs most: welcome, abandoned cart, order confirmation and post-purchase follow-up. Each flow is written for your products and tied to consent, with unsubscribe handled properly.
Email marketingCheckout and conversion work
We review the path from product page to paid order, watch how real visitors move through it, and test one change at a time. Findings are written up with the evidence, so you know why a change was made.
Conversion rate optimization
Is this a fit?
Good fit if you
- Retail and D2C brands starting a store or leaving a platform that no longer fits
- Stores that sell through ads and WhatsApp and need the pieces connected
- Owners who want the store, tracking and marketing planned together
Probably not a fit if you
- Marketplace-only sellers who do not need their own store
- Owners looking for a cheapest-possible template with no tracking or testing
- Anyone expecting guaranteed sales from ads
Questions about e-commerce
Should we use Shopify or build a custom store?
Shopify or WooCommerce suits most retail stores with standard products and checkout. Build custom when pricing, ordering or the catalogue does not fit, for example quotes, configurators or B2B accounts. We put the recommendation and reasons in writing, and our blog post, Shopify vs. a Custom E-commerce Build: How to Decide, sets out the trade-offs.
How long does a store take to build?
As a planning range, a Shopify or WooCommerce store often takes 3 to 6 weeks and a custom store 10 to 20 weeks. The real figure, and the cost, depend on the number of products and variants, payment and courier integrations, extra currencies or languages, and how quickly product content arrives.
Can you migrate our existing store?
Yes. We move products, customers where the platform allows it, and set redirects to protect existing search traffic. Allow a planning range of 4 to 8 weeks, depending on the size of the catalogue.
Do you manage the ads after launch?
We can. That covers the product feed, campaigns, purchase tracking and a regular report. You keep ownership of the ad accounts, and we do not promise sales or a return on spend.
What do we need to provide?
Product data and photos, shipping and returns policies, payment account details, and access to any existing analytics or ad accounts. If the data is messy, we can plan a clean-up step first.
Can customers order on WhatsApp?
Yes. A store can open WhatsApp with the product already filled in, and with the WhatsApp Business API those chats can land in a CRM such as BrokLeads.
Services to read next
E-commerce
Shopify and WooCommerce stores, or a custom build when a template won't fit.
Learn moreSEO
Crawl, index and speed fixes, structured data and page improvements, each one measured.
Learn moreGoogle Ads & PPC
Search, Shopping and remarketing campaigns, with conversion tracking in place before the first rupee or dollar is spent.
Learn moreEmail marketing
Consented lists, automated flows, deliverability set-up and reporting on Klaviyo, Mailchimp, Brevo or HubSpot.
Learn moreConversion rate optimization
Funnel measurement, session research and tested page changes, so more visitors become enquiries or orders.
Learn more
Tell us about your e-commerce project
A few lines is enough. We'll ask the right questions on the call.
We reply within one working day
By email or WhatsApp, whichever you prefer.
A short call
To understand the goal, the people who'll use it and any deadline.
A written scope and estimate
Before any work starts, so you know what you're agreeing to.
Prefer to talk first?