Ad tracking and landing pages, wired to the leads they bring in
We handle the technical side of marketing: tracking that's set up correctly, landing pages that load fast, and leads that reach a salesperson in seconds instead of sitting in a spreadsheet. It's the same problem BrokLeads solves for the sales teams that use it.
Spend you can't trace to a sale
Many businesses spend on Meta and Google ads without knowing which ads produce customers. Form leads get downloaded as CSV files and shared in WhatsApp groups, replies take hours, and the ad platforms never learn which leads were any good. Meta keeps lead-form data for only 90 days, so leads that never reach your own system are eventually gone.
We fix the chain end to end: correct tracking, a page that converts, instant lead routing, and results sent back to the ad platform so it can find more people like your buyers.
What we deliver
GA4 and Meta Conversions API set-up
GA4 events for leads, calls and WhatsApp clicks, and the Meta Conversions API for results from your CRM.
Landing pages
A fast, focused page for each campaign, with a form that actually delivers.
Lead routing
Form and lead-ad leads go straight into your CRM and get assigned to a person.
Reporting
Cost per lead next to what happened to each lead, not just clicks and impressions.
How we build it
Every digital marketing project runs through our delivery process. These are the steps that are specific to this work. Teal steps are thinking, graphite steps are building, and orange ones keep it running.
Ad
Meta, TikTok or Google, with consistent campaign naming.
Landing page
One message, one form, fast on a phone.
Lead
Captured the moment it's submitted.
CRM and agent
Assigned to a person, who is alerted straight away.
Signal back
Qualified leads and sales reported back to the ad platform.
What you get
- GA4 with the events that matter: leads, calls and WhatsApp clicks
- Meta Conversions API, reporting qualified leads and sales
- A landing page per campaign
- Lead routing into your CRM
- Cost per lead by campaign
- A tracking document: what fires, where, and why
Typical timelines
| Scope | Range |
|---|---|
| Tracking set-up | 1–2 weeks |
| Landing page | 1–3 weeks each |
| Lead routing into a CRM | 1–3 weeks |
Planning ranges, not quotes. Your scope sets the real timeline, which we confirm in writing after discovery. See how engagements are priced.
Tools we use
- Google Analytics 4
- Meta Conversions API
- Meta lead ads
- TikTok lead ads
- BrokLeads CRM
- Google Search Console
See it in our work
- BrokLeads
Captures Facebook, Instagram and TikTok lead ads in real time, tags each lead with its campaign, and can report results back to Meta.
Questions about digital marketing
Do you run the ad campaigns?
Our focus is the technical side: tracking, pages and what happens to each lead. If someone already runs your ads, we work with them. If not, tell us what you need and we'll discuss it.
What is the Conversions API?
It's Meta's server-to-server way of learning which leads qualified or bought, which helps it find more people like your real customers. BrokLeads can send these events for businesses that ask for it.
Do we have to use BrokLeads?
No. We can route leads into the CRM you already use, if it has an API. BrokLeads is one option, and it's the one we know inside out.
Often paired with
- SEOCrawl, index and speed fixes, structured data and page improvements, each one measured.
- Web developmentMarketing sites, customer portals and web applications on Next.js, React and TypeScript.
- Custom softwareCRMs, internal tools, portals and multi-tenant SaaS with roles, permissions and integrations.
Tell us about your digital marketing project
A few lines is enough. We'll ask the right questions on the call.
We reply within one working day
By email or WhatsApp, whichever you prefer.
A short call
To understand the goal, the people who'll use it and any deadline.
A written scope and estimate
Before any work starts, so you know what you're agreeing to.
Prefer to talk first?