When spreadsheets, WhatsApp groups and off-the-shelf tools stop fitting, we build software around your workflow. We've done it for ourselves: BrokLeads started as a CRM for property agencies that were losing leads somewhere between their Facebook ads and their WhatsApp groups, and we still build and run it.
Off-the-shelf tools make you work their way. They're built for email when your customers use WhatsApp, priced per seat in dollars, and missing the one approval step your business depends on. So the real process drifts back into spreadsheets and chat groups, where nobody can see what happened.
Custom software pays off when the workflow is the business. The risk is building too much, so we start with the smallest version that replaces the spreadsheet, and grow it from real use.
Lead capture, assignment, follow-ups and approvals, shaped around how your team sells.
For staff, partners or customers, with roles and permissions for who sees what.
One deployment serving many companies, each walled off from the others.
Meta and TikTok lead ads, the WhatsApp Business API, payment gateways, and accounting or ERP systems through their APIs.
A CRM built around how your team sells: where leads come from, who gets them, the follow-up and the approvals your business depends on. We built one for ourselves, BrokLeads. If leads, follow-up and WhatsApp are the whole problem, it may already do the job; we build custom when the workflow around them is the business.
How we built BrokLeadsOne deployment serving many customers, each walled off from the others: the tenant checked on every request, roles and row-level permissions, an admin area for your own team, and hosting and monitoring planned from the start. It's how BrokLeads runs.
The smallest version that replaces the spreadsheet or proves the idea. In the first release: the core workflow, sign-in and roles, and the one integration it can't work without. Left for later: extra reports, nice-to-have integrations and settings nobody has asked for yet. Then it grows from real use.
Building a product with usEvery custom software project runs through our delivery process. These are the steps that are specific to this work. Teal steps are thinking, graphite steps are building, and orange ones keep it running.
Map the workflow
With the people who do the work, not just the managers.
Data model and roles
What's stored, who owns it, and who can see it.
Core workflow
The smallest version that replaces the spreadsheet.
Integrations
Connect the tools you're keeping.
Reports and approvals
So owners see what happened and sign off on it.
| Scope | Range |
|---|---|
| First release that replaces a spreadsheet or tool | 8–16 weeks |
| Each major integration | 2–6 weeks |
| Ongoing development | monthly sprints |
Planning ranges, not quotes. Your scope sets the real timeline, which we confirm in writing after discovery. See how engagements are priced.
A multi-tenant CRM with branch-walled data, role and row-level permissions, and Meta, TikTok and WhatsApp integrations.
Installment plans, booking and allotment, buyer portals and inventory for agencies and developers.
If the gap is leads, follow-up and WhatsApp, it may already do the job without a custom build.
Buy when a tool fits most of your process and you can live with the rest. Build when the gap is the part that makes you money, or when per-seat fees outgrow the cost of building. We'll tell you if an existing product, BrokLeads included, already does the job.
Yes. That's how BrokLeads works: every record belongs to a workspace, access is checked on every request, and within a workspace, agents see only what's assigned to them.
You do once it's paid for, as our terms set out. We keep only the general tools and libraries we use across projects.
A few lines is enough. We'll ask the right questions on the call.
We reply within one working day
By email or WhatsApp, whichever you prefer.
A short call
To understand the goal, the people who'll use it and any deadline.
A written scope and estimate
Before any work starts, so you know what you're agreeing to.
Prefer to talk first?