E-commerce website development that fits the way you sell
We help you choose the platform first, then build on it: a Shopify or WooCommerce store for standard retail, or a custom Next.js store when your pricing, ordering or catalogue doesn't fit a template. We haven't published an e-commerce case study yet, so ask us to walk you through the approach.
The wrong platform is the expensive mistake
Many stores are built on the wrong platform: either a heavily customised theme fighting its own checkout, or an expensive custom build for a catalogue that Shopify would have handled in weeks.
In Pakistan and the Gulf, a lot of selling also happens on WhatsApp and through ads, and the store is only one part of the path. We plan all of it: the ad, the product page, the chat, the order and the follow-up.
What we deliver
Shopify or WooCommerce stores
Theme set-up or a custom theme, products, payments and shipping rules.
Custom and headless stores
A Next.js front end on a commerce back end, for catalogues and ordering a template can't handle.
Payments and integrations
Payment gateways, couriers, stock or accounting systems, and WhatsApp ordering.
Tracking and follow-up
GA4 e-commerce events and the Meta Conversions API, so ad platforms learn which visits turn into orders.
How we build it
Every e-commerce project runs through our delivery process. These are the steps that are specific to this work. Teal steps are thinking, graphite steps are building, and orange ones keep it running.
Choose the platform
Written reasons, based on your catalogue, pricing and budget.
Catalogue and checkout
Products, variants, shipping and payment rules.
Build the store
Theme or custom front end, and integrations.
Test real orders
Order, pay, refund and ship, end to end.
Launch and track
Analytics and ad events checked on live orders.
What you get
- A platform recommendation, with the reasons written down
- Store set up with products, payments and shipping
- Checkout tested end to end with real orders
- Analytics and ad-platform events
- A staff guide for orders, refunds and stock
- Redirects if you're moving from an old store
Typical timelines
| Scope | Range |
|---|---|
| Shopify or WooCommerce store | 3–6 weeks |
| Custom or headless store | 10–20 weeks |
| Move from another platform | 4–8 weeks |
Planning ranges, not quotes. Your scope sets the real timeline, which we confirm in writing after discovery. See how engagements are priced.
Tools we use
- Next.js
- React
- TypeScript
- Google Analytics 4
- Meta Conversions API
- WhatsApp Cloud API
Read next
- Shopify or a custom build?
Our guide to choosing between them, including the costs people forget.
Questions about e-commerce
Should we use Shopify or build a custom store?
Shopify or WooCommerce suits most retail stores with standard products and checkout. Build custom when pricing, ordering or the catalogue doesn't fit, for example quotes, configurators or B2B accounts.
Which payment gateways can you connect?
Whatever your platform supports in your country, plus custom integrations when a gateway offers an API. We confirm what's available in your market during discovery.
Can customers order on WhatsApp?
Yes. A store can open WhatsApp with the product already filled in, and with the WhatsApp Business API those chats can land in a CRM such as BrokLeads.
Often paired with
Tell us about your e-commerce project
A few lines is enough. We'll ask the right questions on the call.
We reply within one working day
By email or WhatsApp, whichever you prefer.
A short call
To understand the goal, the people who'll use it and any deadline.
A written scope and estimate
Before any work starts, so you know what you're agreeing to.
Prefer to talk first?