Digital marketing
Generative engine optimization (GEO) is the work of making your pages easy for AI answer engines to find, understand and cite. Those answers are assembled from indexed pages, so most of it is solid SEO: a clear description of who you are, passages that answer a question on their own, structured data that matches the page, and crawlers that are allowed in. It suits service firms, software companies and publishers whose buyers already ask AI tools for recommendations. Because we write the code, we also fix rendering, markup and bot rules ourselves, and we measure the referrals in GA4. No one can guarantee a citation, and we won't.
More people now ask Google AI Overviews, ChatGPT, Gemini, Perplexity or Claude a question and read the answer instead of clicking ten links. If your brand is missing from the answer, or described wrongly, you may never see the visit you lost. The field is new, the platforms change often, and the advice online ranges from sound to invented.
We stay with what can be checked. These systems draw on pages that are crawlable and indexed, so the basics still decide most of it: can the page be fetched, is it clear who you are and what you do, does a passage answer the question directly, and do other sources mention you. We improve those, measure what we can, and say plainly what we can't.
We ask the questions your buyers ask across the main AI tools, record whether and how your brand appears, and note which sources are cited instead. It's a snapshot, not a ranking, since answers vary between runs.
A consistent description of who you are, what you offer and where, across your site and profiles, with Organization, Service and Article markup that matches what is on the page.
Rewriting key pages so a section can stand alone as an answer: a direct statement, the supporting detail, and a source or named author where facts are claimed.
Review of robots.txt and Content-Signal rules, firewall and bot-protection settings, and rendering, so the crawlers you want can read your pages. An llms.txt file is optional and we'll say so.
A written review of how your brand and competitors appear for a set of real buyer questions, whether the assistants describe you correctly, and which pages and third-party sources they rely on. It ends in a short action list ordered by effort and likely value.
Edits to service pages, FAQs and key articles so each makes a clear, sourced claim and can be quoted without losing its meaning. We tidy your business details and profiles so they agree everywhere, and we suggest where genuine mentions from other sites would help.
Content marketingWe check what crawlers can fetch and render, fix blocks that were never intended, and set up GA4 so visits arriving from AI tools can be seen as their own source. Referrer data is incomplete, so we say so in the report.
Technical SEOEvery AI search & GEO project runs through our delivery process. These are the steps that are specific to this work. Teal steps are thinking, graphite steps are building, and orange ones keep it running.
Baseline: ask the questions
Run your buyers' real questions through Google, ChatGPT, Gemini, Perplexity and Claude, and record who is mentioned, how, and from which sources.
Check crawl and index
Confirm pages are indexable and rendered, robots.txt and Content-Signal rules are intentional, and bot protection isn't blocking what you want read.
Clarify entities
Make the brand's name, offer, location and links to its profiles consistent across the site, with matching structured data.
Rewrite for passages
Key pages get direct answers, specific facts, named authors and sources, so a section can be understood out of context.
Measure referrals
Set up GA4 segments for visits from AI tools, plus Search Console for Google's own surfaces, and note the limits of both.
Re-ask and review
Repeat the question set every quarter, compare with the baseline, and treat changes as signals rather than proof.
| Scope | Range |
|---|---|
| Baseline audit and crawler review | 1–2 weeks |
| Page rewrites and structured data | 2–6 weeks |
| Ongoing review cadence | Quarterly re-check, monthly referral report |
Planning ranges, not quotes. Your scope sets the real timeline, which we confirm in writing after discovery. See how engagements are priced.
Core pages rewritten against real search queries, and AI crawlers allowed.
The crawl, index and structured data basics that AI answers depend on.
Sourced, reviewed content is what answer engines find worth citing.
The baseline-first method we apply before any change.
No, and no one honestly can. These systems change often, answers vary between runs, and each platform picks sources by its own rules. We improve what's in your control, measure what we can, and report the results as they are.
Mostly it builds on SEO. AI answers draw on pages that are crawlable, indexed and clear, so the fundamentals still decide most of it. GEO adds attention to entity clarity, standalone passages, sources, and whether AI crawlers can reach your content.
An llms.txt file is optional. Google Search doesn't use it, and we wouldn't count on it to change citations, so we put the effort into the pages first. Blocking AI crawlers is your decision and depends on your business: some publishers block them to protect content, while most service businesses want to be read and cited. We explain what robots.txt and Content-Signal rules do, then set them to match your choice.
As a planning range, the baseline audit and crawler review take one to two weeks and page rewrites two to six. Cost follows how many pages need rewriting, how many questions we test across the AI tools, and whether fixes to the site itself are needed. Judge the work over months, since the tools change and answers vary between runs.
In GA4 we segment visits that arrive from AI tools by referrer, and in Search Console we watch Google's own surfaces. The data is incomplete because some tools don't pass a referrer, so we show it as a floor, not a total, and also record how often your brand appears in the question set.
The list of questions your customers ask, access to your site, GA4 and Search Console, and people who can confirm facts on the pages. Subject experts on your side make the content more accurate, and accuracy is a large part of being cited.
Crawl, index and speed fixes, structured data and page improvements, each one measured.
Learn moreResearched, human-written articles and service-page copy, reviewed for accuracy and built around what people actually search.
Learn moreEarned links from original data, tools, expert comment and relevant partners, reported by relevance, not volume.
Learn moreGoogle Business Profile, consistent details, local pages for real areas, reviews and call tracking.
Learn moreA few lines is enough. We'll ask the right questions on the call.
We reply within one working day
By email or WhatsApp, whichever you prefer.
A short call
To understand the goal, the people who'll use it and any deadline.
A written scope and estimate
Before any work starts, so you know what you're agreeing to.
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